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How to Build the Best UX Portfolio

how to skills tips May 22, 2023


As a designer, your portfolio is a critical instrument for demonstrating your UX skills and experience to potential clients or employers. But with so many portfolios available, it can be challenging to create one that stands out and accurately represents your abilities.

This blog post will guide you through the process of building the ultimate UX portfolio, from selecting the most relevant projects to presenting them in an appealing and user-friendly manner. Whether you're a novice or looking to update your existing portfolio, this guide will equip you with the tips and techniques you need to create an impressive UX portfolio that showcases your skills and captures the attention of potential employers.


What is a UX Portfolio?

A UX portfolio is an integral part of a UX designer's toolkit. It is a collection of design projects that showcases the designer's skills, experience, and design process. The portfolio includes case studies that describe the designer's approach, process, and project outcomes, and it is a valuable tool for UX designers to demonstrate their abilities to potential employers, clients, or collaborators.

What projects should you choose when building your portfolio?

When building a UX portfolio, it's crucial to choose the right projects that will demonstrate your skills and expertise effectively. To begin, consider your target audience and the type of work you want to do. Choose projects that align with their needs and preferences. Additionally, highlight your strengths and select projects that showcase them. Variety is crucial, so choose projects from various industries that show your versatility as a designer. It's also important to choose projects with measurable results that demonstrate the impact of your design work. Finally, use your most recent work to display your current skill level and design process.

How can I make it clean and concise?

When creating a guide for choosing the best projects for a UX portfolio, it's crucial to keep the instructions clear and concise. Avoid including any extraneous details and make the steps easy to follow. Clarity and concision make the guide more accessible, and readers will better understand the instructions. A clear and concise guide is also more likely to hold the reader's attention and keep them engaged throughout the process. Therefore, to make an effective guide for building a UX portfolio, focus on clarity and concision in each step.

How can I create a portfolio that has scanability and good content?

Scanability and content are both essential aspects of digital communication that contribute to effective messaging. Scanability refers to the ease with which users can scan through a piece of content and quickly find the information they need. This is critical because online users tend to scan through content quickly rather than reading it in full. To make content more scannable, it's important to use headings and subheadings, bullet points, short paragraphs, and other formatting techniques.

Content, on the other hand, must be engaging and relevant to the reader. It should provide value and address the needs of the target audience. By offering high-quality content, businesses can establish trust, authority, and credibility with their audience.

In the digital age, scanability and content go hand in hand. Even if the content is excellent, if it's not presented in a scannable format, users are likely to move on to something else. Conversely, even if the content is formatted for scanability but lacks substance or relevance, it's unlikely to engage users. Therefore, it's important to find a balance between scanability and content to effectively communicate with online audiences.

How can I include metrics and case studies?

Metrics are an essential tool for measuring the success of digital communication strategies. By tracking website traffic, bounce rate, time on page, conversion rate, and customer lifetime value, businesses can gain valuable insights into their performance and make data-driven decisions to optimize their strategies for better results. Also, be sure to include a minimum of two case studies from real-world work experiences.


 All in all, crafting a great UX portfolio requires a thoughtful approach and meticulous attention to detail. This blog post offers tips and best practices to help you create a portfolio that showcases your skills, expertise, and design process to potential employers.


 Learn more about UI/UX Design with Avocademy.

If you have more questions about UI/UX design, schedule a free mentorship call with Avocademy. Set up a plan for changing careers, learning the basics, and landing your first UX role. We will help you decide if this career is right for you!



“Fueled by iced matcha lattes and a greater good, Julie is a SEO Content Writer, loves em-dashes, hip-hop music, and her avocados mashed on toasted bread.”


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